Awful Possum Games

The house style · handle with gloves

The brand kit

A 90s cartoon possum with terrible hygiene and excellent tailoring. Thick wobbly ink, flat loud colour, slime where slime belongs. Press, partners and the brave may use everything here to talk about Awful Possum Games and its games.

Download the kit (zip, 19 MB)

Every logo transparent, as a sticker, as ink lines and as a full-colour SVG, plus icons, Steam and social sizes, the cardboard and the fonts.

The Marks

The stacked logo: dripping Awful Possum lettering, the possum, and Games below.
The stacked logo on white
The stacked logo on cardboard
The stacked logo as black ink lines only
Stacked: the primary logoWhenever there's room for a square. PNG · SVG
The horizontal logo: the possum on the left, the dripping name on the right.
The horizontal logo on white
The horizontal logo on cardboard
The horizontal logo as ink lines
HorizontalHeaders, banners, credits, email signatures. PNG · SVG
The wordmark: dripping slime-green Awful Possum Games lettering.
The wordmark on white
The wordmark on grape
The wordmark as ink lines
WordmarkThe name alone, for when the possum is already in the room. PNG · SVG
The possum as a sticker: screaming, drooling, bursting out of torn cardboard in top hat, monocle and tuxedo.
The possum on grape
The possum on black
The possum as ink lines
The possumSplash screens, stickers, merch, and anywhere he can make a mess. PNG · SVG

The Medallion

The round icon for avatars and favicons. Under 64 pixels it crops in on the face, because the bloodshot eye and the teeth are what survive.

The medallion at 128 pixels The medallion at 64 pixels The medallion at 32 pixels The medallion at 16 pixels

Medallion (512) · Steam avatar (184) · Link preview card

Colour

Grape#9450ca
The hole. Our ground colour.
Slime#79e320
Drool, letters, buttons.
Cardboard#ab7c4f
What he burst through.
Plaque#ecde64
Teeth. Highlights.
Gums#df81a5
Nose, tongue, hands.
Ink#020202
Every outline, 4px or more.

Type

Display · Rubik Wet Paint · SIL Open Font License

Now Showing

Dripping paint for section headings, in slime with an ink shadow. Big sizes only: the drips turn to fuzz under 32px.

Text · Rubik · SIL Open Font License

Fine games. Foul possum.

Rubik for everything you read: regular for paragraphs, Black (900) in capitals for labels, buttons and shouting.

The logo's lettering is drawn, not typed. Never set "Awful Possum Games" in Rubik Wet Paint as a stand-in for the logo. Use the art.

Usage

Please do

  • Put it on grape, cardboard, white or black. All four flatter it.
  • On photos or busy backgrounds, use the sticker versions: the white border does the separating.
  • Keep clear space all round equal to the height of "GAMES".
  • Keep the stacked logo at least 180px wide and the horizontal at least 260px. Below that, use the medallion.
  • Keep outlines heavy. Thick black ink is the style.

Please don't

  • Recolour the slime, the possum or the hole.
  • Stretch, squash or skew any mark. Tilting a sticker a few degrees is fine; that's the look.
  • Retype the name in a font, or rearrange the lettering.
  • Clean him up. No gradients, glows or soft shadows; hard ink shadows only.
  • Make him actually disgusting. Gross-funny, never gore.

The Voice

A Saturday-morning cartoon with bad breath: loud, gleeful, a bit sticky, never mean. Short shouty lines, one gag at a time. The games speak in their own voices; the possum is the mascot yelling outside the cinema.

In the Kit

Need something bigger or stranger? me@adamvaline.com